Skye Marketing

Our Approach

DATA-DRIVEN EXPERIENCE


MARKET INTELLIGENCE

With experience in a wide range of markets, we understand what it take to make your development stand out. We develop a full analytic strategy of market trends, absorptions, and pricing to start your project with the competitive advantage to be a trendsetter in the market.



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DEVELOPMENT ADVISORY

With a background in development, Skye Marketing is able to consult on developments while in the city planning stage to maximize profits and viability. This is the ground work which we will base product types, unit mix planning, livability, overall aesthetic, and sales strategies.



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PRICE STRATEGY

A strategic pricing analysis is required at multiple stages of the pre-launch process. Our three stage pre-launch process involves a full analyitic review of the pricing market as we approach our public launch. Our pricing strategy is based on a ladder approach to increase revenues through the project timeline.

BUILDING BRANDS YOU CAN TRUST


BRANDING & POSITIONING

Our brands are developed and designed to capture the community alure and strength behind the developers we work with. Our experienced marketing team create a brand that people can connect with and trust. Brands that stand the test of time positioned at the forefront of the real estate market.



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CREATIVE STRATEGY

With input and guidance from our clients, we manage all of the creative assets for each development project, ensuring brand continuity and exceptional quality in time for each phase.  Experts in design to stay ahead of market trends and implementing design steps ensuring long term success.



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MARKETING EXECUTION

 Marketing experts with the ability to accurately research and analyze local markets to set budgets, project cost controls, and forecast your maximum ROI. With our in-house marketing team we are able to provide developers a one stop source to all marketing avenues without the headache. 

KNOWLEDGE BASED PROCESS


SALES STRATEGY

Our sales strategies are uniquely tailored for every client and market, leveraging our relationships and experience. Along with the in-house team, we work with industry leading realtors who are experts in their communities with deep ties to ensure we have a complete understanding of the communities we are contributing to. We compose a structured, custom strategy aligned with the brand identity, location, and buyer demographics.



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SALES TRAINING

The Skye Marketing sales team are trained and experienced in residential development sales with over a decade in presale experience. We work with realtors to help train them in the presale market to ensure continued success throughout current and future campaigns. With a pool of trusted sales professionals all trained under the Skye Marketing protocols and guildelines, we are able to provide each buyer with a complete and informative buying process.



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SALES MANAGEMENT

Our local sales strategies involve many steps including assembling, high-performance coaching, and rewarding a focused and dedicated sales team, along with producing sales reports, database maintenance, and administration. With completion coordination our team finalizes the entire sales process, managing every aspect of completion, ensuring a smooth transition to the final possession date. 

WE'VE GOT YOU COVERED FROM START TO FINISH


LEASE & RENTAL MANAGEMENT

We take "On Stop Shop" to the next level with our in-house lease & rental management team for our clients with rental or commercial developments. From pre-approvals to key handovers, we take care of overy step to ensure a quick and easy process to take your brand Skye high.



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RENTAL DATABASE

After years of market experience we have built a database of over 15,000 potential buyers and renters that our clients have access to, maximizing reach and awareness throughout the market for the highest possible success rate.

A PLACE FOR YOUR PROJECT TO FLOURISH


PROFESSIONAL SHOWHOME & SALES CENTER DESIGN

Skye Marketing understands sales are all about the consumer. Our sale strategy revolves around setting up the perfect environment for clients to increase demand and ultimately write contracts while in the sales center. 

Our sales center/showhome combinations are of the upmost importance as we guarantee to differentiate ourselves from our competitors and create a lasting impression on everyone who walks into our sales centers.

Audience Targeting

Project Branding & Identity

Site Signage

Site Signage

Website Development

Project Renderings

Photography & Videos

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Online Communications

Project Leads & Sales

Brochures, Floorplans, Feature lists

Advertising (radio/online/PR/print)

Sales Centers & Showhomes

Virtual Open House

Virtual Open House

Due to the COVID-19 pandemic, Skye Marketing has developed a Virtual Open House service for city required Public Information Meetings to engage the communities about upcoming development proposals.

Phase One: Organization

CONCEPT DEVELOPMENT
In the launch portion, our team determines and defines market positioning. Skye Marketing establishes the needs and details on target markets, initial pricing models, and revenue and absorption forecasts.
STRATEGY DEVELOPMENT
During this phase, the team leverages the data and turns it into a rock-solid foundation for the marketing strategy by refining project goals, determining pricing and phases for product releases.
CREATIVE DEVELOPMENT
With input and guidance from our clients, we manage all of the creative assets for each development project, ensuring brand continuity and exceptional quality in time for each phase.

Phase Two: Performance

MARKETING PERFORMANCE
Our in-house team is continuously in the process of reviewing and evaluating marketing strategies, in both local and international markets, throughout the life of a project, and implementing real-time changes as required to maximize results.
SALES PERFORMANCE
Our local and global sales strategies involve many steps including assembling, high-performance coaching, and rewarding a focused and dedicated sales team, along with producing sales reports, database maintenance, and administration.
COMPLETION COORDINATION
This is the critical follow-through phase, where our team finalizes the entire sales process, managing every aspect of completion, ensuring a smooth transition to the final possession date.
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